Develop the
markets that
matter.
We help industrial companies identify the right accounts, reach the right people and build qualified commercial pipelines in new markets.
Veltner combines market research, account selection and direct business development to open new commercial territory for technical B2B companies. Every campaign starts with a defined market, a clear target-account profile and a reason to contact each company.
Market first.
Outreach follows.
Strong outbound starts with a clear market. We define the field before we build the list.
Veltner maps the market, identifies accounts with real potential, finds the people who shape buying decisions and builds a reason to start each conversation.
The work produces a focused pipeline of relevant companies, qualified conversations and market intelligence your sales team can use.
Market Intelligence
We map the structure, players and buying dynamics of industrial markets before outreach begins.
Target Account Research
Identification and prioritisation of the companies with genuine commercial potential.
Stakeholder Mapping
We identify decision-makers, influencers and technical evaluators, then map how each role shapes the buying process.
Business Development
Direct, researched outreach by email, phone and the channels each market actually uses.
Market Entry
Structured entry into new countries, verticals and niches through direct customers, partners or distributors.
Commercial Pipeline Development
Qualified opportunities, developed and handed over with context your sales team can act on.
30-DAY
Industrial Pipeline Sprint
A focused market-development campaign built around one commercial objective. Thirty days of research, account mapping and direct outreach, followed by a clear handover of qualified conversations and market intelligence.
Define market & ICP
One objective. One ideal customer profile, agreed with you.
Research & prioritise accounts
The market universe, narrowed to the accounts that matter.
Map decision-makers
Stakeholders, technical evaluators and buying roles identified.
Research each company
Account-level context: structure, signals, likely entry points.
Develop outreach angles
A relevant reason to talk for each segment and account type.
Contact prospects
Email, phone and appropriate channels. Direct and professional.
Build & qualify
Relationships developed; commercial interest tested and qualified.
Hand over opportunities
Qualified conversations delivered to your team, with context.
We set realistic activity and meeting targets after the initial market review. Every sprint is measured on research quality, disciplined execution, transparent reporting and genuinely qualified opportunities.
Veltner works with industrial and technical B2B companies with valuable products, complex sales and limited internal capacity for systematic market development.
Industrial equipment manufacturers
Machinery, systems and capital equipment sold on specification and trust.
→Component manufacturers
Precision parts and components designed into other companies' products.
→MRO & aviation suppliers
Maintenance, repair, operations and certified aviation supply chains.
→Engineering & technical services
Engineering firms and specialist service companies with complex sales cycles.
→Manufacturing technology
Industrial software, automation and SaaS sold into conservative markets.
→Specialist B2B suppliers
Niche suppliers whose buyers are few, specific and hard to reach.
→The Veltner sequence
Six stages. One sequence.Veltner is an independent industrial market-development firm. We help technical B2B companies identify, approach and develop valuable commercial opportunities in new markets.
Industrial market development takes dedicated research, mapping and disciplined outreach. In many companies, that work competes with the demands of running the existing sales pipeline. Veltner provides the extra commercial capacity required to explore and develop new markets systematically.